Tuesday 21 August 2012

Lecture 3 - Text

Hypertext - why isn't it being exploited?  

We all know that print is plain and simple...whether you're reading the paper of a morning with your usual cup of tea or cramped like a sardine on the train struggling to find a way to fold The Australian so it doesn't get in the way, text is linear.  In contrast, online news can offer a myriad of experiences and interactive ways to share news stories and to enhance them by combining other relevant material.  

Bolter described it well.  "Where printed genres are linear or hierarchical, hypertext is multiple and associative.  Where a printed text is static, a hypertext responds to the reader's touch" (2001).  Today's guest lecturer, Skye Doherty, believes that hypertext, multimedia and interactivity isn't being exploited like it should in online journalism.  She believes it significantly limits and restricts content to the same site, which results in lack of depth and limited views.  

I agree with Skye.  In such a digital age, why aren't we expanding our online journalism to contain a plethora of information rather than what can just be read in a traditional old newspaper?  Getting your news online is so convenient so it only makes sense to accompany a story with hypertexts, multimedia and tags, not only to increase the search engine optimisation but to enhance journalism and its readers.  


         



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Lily x

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