Explained simply, agenda setting is about how much importance the media places on specific parts of a story in order to have it written then they way they would like it to be. It correlates with news values but it is related mainly with broadcast media, that is, what the journalist believes is the most important part of the story rather that presenting the story purely using the facts. The first agenda is the public agenda. This suggests that the media will present the story in a way they think the public perceive it to be important. The second agenda is the policy agenda, that is, issues that decision makers think are salient, for example legislators. Thirdly, corporate agenda is are issues that big business and corporations consider important. Finally, the media agenda are issues that are discussed in the media. These agendas are not discreet and in their own little world. They are interrelated and are happening all the time.
The media outlets have all the control over what they put on the front page of the paper or the online bulletin. They can misconstrue court cases, make famous people's dinner dates seem more important than the upcoming election and even tell us that Harper Beckham's wardrobe costs 5000 pounds (why do I know that!?) With the technology advancing faster than ever, media outlets follow the masses to pump out stories that are being written 24 hours a day. If we want to stay on top of it, we need to make sure we consume a variety of different trusted media sources to ensure we're privy to the whole picture.
Lily xx
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